Product composition is complex. To succeed in delighting the consumer you must objectively understand how product character is manipulated and interpreted.
Product Dynamics is committed to the principles of sensory science – to measure, analyze and interpret reactions to food and other materials as they are perceived by the senses – and to applying these principles to increase the understanding of products and the consumer’s reaction to them. Product Dynamics’ sensory research experts are experienced in applying the tools needed to decode human response data and translate it into insights to move a project forward.
Sensory Services (click for descriptions)
Sensory Organizational Affiliations